Chinese lubricants market high-end brand game becomes the main melody
Column:Industry news Time:2018-04-28
With the rapid development of China's lubricating oil market, it has become an arena for foreign lubricating oil companies to compete with each other. The game between national brands and foreign brands in the high-end market will be the main melody of China's lubricating oil industry for a long time. Luo baihui, secretary general of the international association of suppliers of mold and metal plastics industry, said that Chinese lubricants enterprises need to strengthen their national brands and fight for victory in the business battle for a big slice of the lubricant market.

Enter 2012, the pattern of Chinese lubricants market is changing quietly. After more than a decade of rapid growth, China's lubricating oil industry showed a trend of slowing down in 2011, with the annual output of 8.2665 million tons, which was 302,500 tons less than that of 2010, showing negative growth for the first time. However, although the total growth rate slows, the market competition is more intense.

What causes the deceleration of total oil growth? According to luo baihui, secretary general of the international association of suppliers of mold and metal plastics industry, the world political pattern is constantly changing, resulting in frequent fluctuations in the international oil market, and the lubricant market has entered an era of high cost. In addition to the adjustment of petrochemical related industries and the introduction of relevant laws and regulations, the elimination of the industry has become inevitable. The method of competing for the market by price war of low-end products is no longer applicable. At present, some small and medium-sized enterprises have faded out or stopped production, entering the dormant stage.

Meanwhile, the construction of major projects identified in China's 12th five-year plan will continue to drive the rigid demand of construction machinery manufacturing industry, transportation industry, logistics transportation and other industries. From the macro policy of the country, the increase in domestic demand and infrastructure investment will provide a huge consumption market for the oil industry. The environment and potential of China's rigid demand for automobiles are still in place. In 2012, China's automobile market will maintain a long period of growth, and meanwhile, the demand for automobile lubricant market will be largely driven.

At present, China's huge lubricating oil market has attracted a large number of new foreign brands to enter. Lubricant companies from Russia, Germany, South Korea and other countries have entered the Chinese market one after another, and are trying to develop the high-end lubricating oil market from south to north. In addition, domestic private brands are also making continuous efforts to enter the high-end market and occupy a place. The situation of scattered, disorderly and small low-end markets shows a significant change for the first time. There will be a leader in private brands who can truly compete with foreign brands and Chinese brands.

Despite the fierce competition of market, and lubricating oil is given priority to with the brand and professional management, effectively resolve the industry haze, still maintained the upward trend, achieved a steady growth, lubricating oil and high-end product proportion increased to 35% from 20% in the past, the international mold and metal plastic industry suppliers association secretary general luo hui think, as a result of energy conservation and environmental protection needs of society and the progress of auto technology and large-scale industrial equipment and refinement, high-end lubricant products have broad market space, with high-end models and actively promote green fuels such as natural gas, High-end oil sales will be on the rise.

When an enterprise develops to a certain extent, or the industry is unstable due to too many factors, sometimes it can be regarded as an expedient measure to quit or make a reasonable transition out of no choice. At present, the industry is under increasing pressure to survive. Many companies start to seek new breakthroughs. No brand is too strong to be challenged, and no brand is too weak to compete.